Young Miko Stars in Gap's Spring 2026 Campaign with Reimagined "WASSUP" Video, Marking Milestone for Queer Latina Artist
Photo Credit: Gap / Young Miko / YouTube
Gap launched its Spring 2026 campaign on March 10, 2026, with a reimagined music video for GRAMMY-nominated Puerto Rican artist Young Miko's hit song "WASSUP," premiering it on YouTube and Gap's channels. The three-minute video, titled "Sweats Like This," features Young Miko, born María Victoria Ramírez de Arellano Cardona, performing alongside 26 dancers in GapSweats, including grey sweatpants and hoodies transitioning to black athleisure sets against a signature white background.
Young Miko, a 28-year-old Latin trap rapper and singer who previously worked as a professional soccer player and tattoo artist, has amassed over 752 million YouTube views in the past year, with "WASSUP" alone exceeding 125 million. The original track appeared on her 2025 album "Do Not Disturb," and she has collaborated with artists including Bad Bunny, Karol G, Feid, and Stray Kids, while opening for Billie Eilish in 2025. Her fans, self-identified as "Mikosexuals," generated buzz by leaking snippets on Instagram and Reddit days before the official release.
In a statement, Young Miko emphasized her Puerto Rican roots: "Puerto Rico influences everything I do — the way I talk, express myself, dress, live, and see the world. It’s my home and the culture that shaped who I am today." She added, "This music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically. It’s such a beautiful way to keep showing love to a song the fans really connected with. This time there’s dancing, people sharing a new space with me, and I’m very excited for everyone to see it."
Calo News reported Young Miko as the first openly queer Latina featured in a Gap ad, highlighting representation for LGBTQ+ artists in mainstream fashion. In an ELLE interview, she discussed the campaign's joyful impact: "When you’re doing something for a good cause, that’s obviously important. But when it also gets to be fun, that’s when it can have a really special kind of impact." She affirmed her dancing passion, stating, "Everybody is a dancer at heart. It’s something that’s in our blood... It’s a form of expression, which is what art is all about." Young Miko also referenced Bad Bunny's Super Bowl message on love over hate, noting brands like Gap as allies in promoting positivity.
Gap's campaign builds on prior music-driven efforts, such as Troye Sivan's "Get Loose" in 2024 and KATSEYE's viral 2025 ad, using Latin music to foster unity at a pivotal cultural moment. Muse by Clios described it as aligning with Gen-Z values of inclusivity, subverting divisive politics through diverse expression, akin to Bad Bunny and Young Miko's shared Puerto Rican heritage. The video's hypnotic choreography and addictive track have drawn replay praise, positioning GapSweats as symbols of creativity and confidence.
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