The Quiet Rise of Queer Creators Driving Internet Culture
Photo Credit: Rickey Thompson / Instagram
There is a question currently being asked in entertainment culture: Are movie stars a thing of the past? Movies are no longer the medium in which to create a celebrity megastar. That title is earned on social media now. Take Mr. Beast for example, he’s become an institution, with his own brand of food, television show and social media juggernaut,
Let’s take a look at five huge queer digital creators shaping internet culture through Instagram, YouTube, and other platforms, while also flying under the mainstream’s radar.
Chris Olsen
Another online celebrity born from the quarantine era. Chris Olsen has 13.9 million followers on TikTok which he steadily built over a few years. People loved his buy-a-coffee-and-deliver-it-to-a-celebrity era. Then he proved he is not just a one trick pony because he continuously posts humorous videos about his life that continue to get millions of views. Olsen also had a very public break up in 2022. Last December, he revealed his new boyfriend, Harrison Dockerty.
Dylan Mulvaney
As her platform expanded to include 1.5 million Instagram followers, Dylan Mulvaney became a prominent voice in conversations around transgender visibility and representation in social media culture. While her presence has sparked wide discussion across the internet, she continues to focus on positivity, self-expression, and the idea that sharing personal stories can help others feel less alone. Her blend of vulnerability and playful storytelling has made her one of the most recognizable digital creators of her generation.
Bretman Rock
Part of what makes Bretman Rock special is how effortlessly he (no preferred pronouns) mixes glamour with grounded authenticity. His 19.4 million Instagram followers seem to agree. Born in the Philippines and raised in Hawaii, he often incorporates elements of his background and family life into his content, creating a genuine persona in make-up, not performative. Rock has evolved from beauty influencer to full-fledged pop-culture personality, admired as much for his humor and individuality as for his flawless “lewks.”
Rickey Thompson
Vine might be dead, but Rickey Thompson lives on and so do his 6.6 million Instagram followers! Over the years, Thompson has expanded his online presence to include fashion, red carpet core, and brand partnerships while still maintaining that comedic voice that first made him famous. We love his unapologetic personality and ability to turn everyday frustrations into a hilarious bit. In the crowded world of parasocial comedy, Thompson has kept his reserved seat at the front of popular platforms, delivering big laughs and big personality.
Alok Vaid-Menon
Through performances, essays, and viral social media content, Alok Vaid-Menon has become an influential and informative voice in tête-à-têtes about nonbinary identity and gender diversity. They have 1.7 million followers on Instagram alone. Rather than simply presenting ideas, they encourage dialogue—using poetry, humor, and storytelling to challenge assumptions and inspire empathy. Their work highlights the power of creativity as a tool for visibility, education, and cultural change. “I think that's why trans storytelling is so important right now — because most people don't know us. We're still in this phase where people don't even know us. And when they do know us, something shifts,” they told Pride Source .
Copyright EDGE Media Network. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
