InFrame

Tina Turner's Name, Image, Likeness and Most Music Catalog Rights Acquired by Pophouse

Tina Turner is shown during an interview in New York on Sept. 14, 1984. Photo Credit: AP Photo/Richard Drew, File

by Maria Sherman  Mar 19

Pophouse Entertainment has acquired Tina Turner’s name, image and likeness rights as well as the majority share of her music catalog rights from music company BMG, it announced Thursday.

The Swedish company, co-founded by ABBA’s Björn Ulvaeus, is known for their digital avatars and immersive experiences.

Pophouse CEO Jessica Koravos would not disclose the deal's financial details or describe the company's plans for the Turner acquisition but told The Associated Press “that one of the reasons that we were so interested in Tina is because she has such an incredible visual presence and such an incredible stage energy. And so, we’re very much looking at projects that can portray that and try to recreate that to some degree.”

“What we want to do is really help to consolidate her legacy,” she added. “I think that Tina Turner is up there, or is going to be up there, with the Elvises and the Marilyn Monroes of the world.”

Koravos would not confirm if a digital avatar is on the way. She did say Pophouse will announce plans in the next six months.

Turner, known as the “Queen of Rock ’n’ Roll” for her chart-topping hits such as “What’s Love Got to Do With It,” “The Best” and “Proud Mary,” died in 2023 at 83. Across her multidecade career, Turner won 12 Grammy Awards — including a Lifetime Achievement Award — was inducted into the Rock & Roll Hall of Fame in 1991 and 2021, was honored at the Kennedy Center in 2005 and sold over 150 million records worldwide.

Conversations for the Pophouse deal began after her death. Koravos told the AP that BMG still holds a percentage of her catalog. She said Turner's estate was not involved “as a counterparty but certainly involved and in the sense of informed and participating in the conversations.”

“Tina Turner’s voice and spirit shaped modern music and popular culture,” Alistair Norbury, president of BMG U.K., Continental Europe and APAC, wrote in a statement. “Our responsibility, alongside Pophouse and the Estate, is to ensure her work continues to resonate with audiences around the world, while remaining true to the strength, independence and originality that defined her career.”

One of many musical investments



Pophouse has been making investments outside of Sweden as of late. In 2024, hard rock quartet Kiss sold their catalog, brand name and intellectual property to Pophouse in a deal estimated to be over $300 million. Previously, the band partnered with Pophouse to develop digitized avatars of themselves, which they revealed onstage at the final night of their 2023 farewell tour.

The cutting-edge technology was created by George Lucas’ special-effects company, Industrial Light & Magic, in partnership with Pophouse. The same companies teamed up for the “ABBA Voyage” show in London, where fans could attend a full concert by the Swedish band in their heyday, as performed by their own digital avatars.

Also in 2024, Cyndi Lauper entered a partnership with Pophouse, which included the sale of the majority share of her music.

“Most suits, when you tell them an idea, their eyes glaze over, they just want your greatest hits,” Lauper told the AP at Pophouse's Stockholm headquarters at the time. “But these guys are a multimedia company, they’re not looking to just buy my catalog, they want to make something new.”

“I think what interests artists, and the estates of artists in some cases, is that there aren’t very many people who are talking to them about what they want to achieve, creatively, around their body of work,” Koravos says. “So I think that is interesting to people, it's interesting to artists, who have got creative projects in their heads that they would like some support realizing. And those are the people we’re interested in talking to.”

“We’re not trying to be a major (label),” she adds. “It’s not a volume game for us. We want to acquire 10 or 12 really unique properties that have even more unique projects attached to them.”

Copyright Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


BTS Will Stage a Long-Awaited Comeback Concert at a Seoul Landmark

A couple takes a selfie photo near a banner promoting a comeback concert of K-pop group BTS at Gwanghwamun Square in Seoul, Wednesday, March 18, 2026. Photo Credit: AP Photo/Ahn Young-joon

by Hyung-Jin Kim  Mar 19

BTS will stage its long-awaited comeback concert on Saturday night at Seoul’s Gwanghwamun Square, one of South Korea’s most famous landmarks that represents its royal heritage and political and cultural life.

Zendaya's New Ring Fuels Notion That She and Tom Holland Are Married

Zendaya arrives at the premiere of "The Drama" on Tuesday, March 17, 2026, at DGA Theater Complex in Los Angeles. Photo Credit: AP Photo/Chris Pizzello

by Leslie Ambriz  Mar 19

Zendaya’s new ring has led many to believe she’s married to actor Tom Holland, but the star isn’t confirming it and shared why she’s intentional about keeping her personal life private.

A Really, Really Bad Wedding Night Gets Worse in ‘Ready or Not 2’

This image released by Searchlight Pictures shows Samara Weaving in a scene from "Ready or Not 2: Here I Come." Photo Credit: Pief Weyman/Searchlight Pictures via AP

by Jocelyn Noveck  Mar 19

When we last left our new bride, Grace, at the end of 2019’s “Ready or Not,” she was smoking a well-earned cigarette, having survived a night of slaughter. She sat on a stone step as a mansion went up in flames behind her, her wedding dress ripped and caked with blood, dirt and grime (but mostly blood.)

An AI-Rendered Val Kilmer Will Posthumously Appear in a New Film

an image of Val Kilmer is seen during the in memoriam during the 32nd Annual Actor Awards on Sunday, March 1, 2026, at the Shrine Auditorium and Expo Hall in Los Angeles. Photo Credit: AP Photo/Chris Pizzello

by Jake Coyle  Mar 19

A year after the actor's death, a generative AI version of Val Kilmer will co-star in an independent film, in one of the boldest uses yet of artificial intelligence in moviemaking.

New Women’s Pro Baseball League Turns Long-Held Dreams Into Reality at Red Sox Spring Home

Kelsie Whitmore talks with another player as they use resistance bands during a Women's Pro Baseball League (WPBL) practice, Wednesday, March 18, 2026, in Fort Myers, Fla. Photo Credit: AP Photo/Rebecca Blackwell

by Alanis Thames  Mar 19

Kelsie Whitmore stood near third base at JetBlue Park and looked around at her new norm.

Ryan Seacrest Jokes About Joining Tinder Amid 'Love Is in the Air' Week on Wheel of Fortune

Photo Credit: Sony Pictures Television

by Chris Tremblay  Mar 19

During a recent "Love Is in the Air" themed week on "Wheel of Fortune", host Ryan Seacrest shared a humorous revelation about his dating life, joking that he would be on Tinder that night to find love. The episode featured competing couples, with Seacrest expressing mock loneliness on stage alongside co-host Vanna White.

A Landmark WNBA Labor Deal Nears Reality, Paving the Way for the First Million Dollar Players

The WNBA logo is seen near a hoop before an WNBA basketball game at Mohegan Sun Arena, May 14, 2019, in Uncasville, Conn. Photo Credit: AP Photo/Jessica Hill, File

by Doug Feinberg  Mar 18

A landmark new WNBA collective bargaining agreement was reached in principle early Wednesday morning that will give the league its first million dollar players.

Judge Rules Leah McSweeney's Lawsuit Against Andy Cohen and Bravo Will Proceed in Public Courtroom

Photo Credit: Bravo

by Chris Tremblay  Mar 18

Leah McSweeney, a former cast member of The Real Housewives of New York City, has secured a significant legal victory in her ongoing lawsuit against Bravo, Andy Cohen, and others associated with the production. On March 10, 2026, U.S. District Judge Lewis Liman ruled that the case will proceed in public federal court in Manhattan's Southern District of New York, rejecting defendants' motion to shift it to private arbitration.

UConn Teammates Sarah Strong and Azzi Fudd Headline AP All-America First Team

UConn forward Sarah Strong (21) is guarded by Villanova forward Brynn McCurry (13) in the first half of an NCAA college basketball game, Thursday, Jan. 15, 2026, in Storrs, Conn.Photo Credit: AP Photo/Jessica Hill, File

by Doug Feinberg  Mar 18

Sarah Strong and Azzi Fudd helped UConn to an undefeated season heading into March Madness. The pair became the first teammates in six years to make The Associated Press All-America team.