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Princess Diana’s “Revenge Dress” Set for Sotheby’s Auction in New York

Photo Credit: Getty

by Chris Tremblay  Sep 10

Princess Diana’s famous “revenge dress” will be offered at auction at Sotheby’s in New York on December 9, 2026, during the auction house’s Luxury Week.

Sotheby’s estimates that the black silk evening gown will sell for between $150,000 and $300,000, equivalent to a top estimate of about £220,000.

The sale is significant because the garment is returning to the public market for the first time in nearly three decades.

Sotheby’s identifies the lot as a Christina Stambolian dress worn by Diana on June 29, 1994.

The 1994 Appearance



Diana wore the gown to a fundraising dinner at the Serpentine Gallery in London.

The appearance took place on the same evening that then-Prince Charles publicly acknowledged his infidelity in a television interview.

The timing and Diana’s choice of clothing made the appearance an enduring subject of international media and fashion coverage.

The dress is an off-the-shoulder black silk design with an asymmetric hemline and a chiffon train, according to Bloomberg’s account of the auction announcement.

The term “revenge dress” was applied by the media after Diana’s 1994 appearance; Sotheby’s lists the lot under that widely used name.

Exhibition Tour



Before the sale, Sotheby’s will display the dress in London from September 18 through September 24.

The London exhibition is scheduled to coincide with London Fashion Week, according to Sotheby’s reporting.

The garment is then scheduled to travel to Hong Kong, where it will be exhibited from October 1 through October 15.

Its next planned stop is Geneva, Switzerland, from November 6 through November 11.

The final pre-sale exhibition is scheduled for Sotheby’s New York location from December 2 through December 8, one day before the auction.

The international itinerary gives prospective bidders and members of the public in four cities an opportunity to see the garment before the sale.

Charity Proceeds and Auction Context



Part of the sale proceeds will be donated to NHS Lothian Charity on behalf of the Royal Edinburgh Hospital, Reuters reported.

CNN likewise reported that a portion of the proceeds would support NHS Lothian Charity.

The charity’s connection to the sale places the dress within a broader tradition of using high-profile royal garments to raise funds for health-related causes.

The precise amount or percentage that will be donated was not specified in the reports reviewed for this article.

The upcoming auction follows earlier sales of clothing associated with Diana, including a 1997 sale of dresses arranged by the princess to benefit AIDS and cancer charities.

That earlier sale is distinct from the forthcoming Sotheby’s auction, which concerns the original Stambolian gown worn by Diana in 1994.

The 2026 sale should also be distinguished from auctions of replicas made for screen productions.

Why the Sale Matters



The gown has remained one of Diana’s most recognizable fashion pieces because its public debut combined a dramatic silhouette with an unusually charged royal news cycle.

Its auction estimate reflects the commercial value assigned by Sotheby’s to a garment linked to a major moment in late-20th-century royal and fashion history.

The final price will depend on bidding at the December 9 sale and may differ from the presale estimate.

Until then, the planned exhibitions will make the dress available for public viewing before ownership passes to the successful buyer.

For Sotheby’s, the sale places an internationally familiar royal garment at the center of its December fashion program in New York.

For the public, it offers a scheduled opportunity to encounter the original dress—not a television replica—before its next chapter in private or institutional ownership.

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