Hudson Williams Transfixes in Haunting First Look at AMC+ Witchy Thriller 'Yaga'
Photo Credit: Crave/AMC+
The streets of San Diego have been transformed into a gateway for ancient magic as San Diego Comic-Con 2026 officially kicks off, bringing with it the first visual evidence of one of the year’s most anticipated genre projects. On July 17, 2026, fans and attendees were greeted by a massive multi-story building wrap on the Hilton Gaslamp hotel featuring the striking visage of Hudson Williams, signaling the commencement of the promotional campaign for the witchy thriller series Yaga . Following the physical reveal, Crave and AMC+ released the official first-look digital poster on July 18, 2026, showcasing Williams in character as the mysterious Henry Park .
A Haunting First Look at Henry Park
The newly released imagery presents Hudson Williams in a starkly different light from the athletic, high-energy persona he inhabited in the 2025 hit Heated Rivalry. In the Yaga poster, Williams portrays Henry Park, a young heir to a powerful fishery whose sudden disappearance serves as the catalyst for the series' narrative . The aesthetic of the first-look images has been described by fans and critics as "haunting" and "transfixing," utilizing a moody, atmospheric color palette that emphasizes the "witchy" and supernatural elements of the production .
Williams, a British Columbia-born actor, has seen a meteoric rise in the industry following his portrayal of a professional hockey player in the queer-coded romance Heated Rivalry . For many in the LGBTQ+ community, Williams has become a significant figure of representation, and his transition into a dark, supernatural thriller is being viewed as a bold career move that showcases his range beyond romantic leads .
Reimagining the Baba Yaga Myth
Created and written by Kat Sandler, who also authored the stage play upon which the series is based, Yaga is an eight-episode half-hour drama that seeks to deconstruct and modernize the Eastern European legend of Baba Yaga . The story follows Rapp, played by Noah Reid , a private investigator who arrives in a small coastal town to find the missing Henry Park .
The series is not a straightforward horror show but rather a "labyrinth of enigmatic suspects, secret lives, and ancient magic" . Williams’ character, Henry, is central to this mystery, described as the scion of a fishing empire who vanishes under circumstances that suggest the involvement of local folklore and potentially malevolent forces .
Joining Williams and Reid is a formidable ensemble cast. Carrie-Anne Moss stars as Katherine, a charismatic university professor with a penchant for younger men and a deep knowledge of the occult, while Clark Backo portrays Carson, a skeptical local detective who finds herself drawn into the supernatural fray .
San Diego Comic-Con and the Road to Premiere
The timing of the image release is no coincidence. AMC+ and Crave are utilizing the massive platform of SDCC 2026 to build momentum for the series. The Hilton Gaslamp wrap, which features Williams alongside Reid and Moss, has become one of the most photographed landmarks of the convention this year . This visual presence is a precursor to the official Yaga panel, scheduled to take place on Saturday, July 25, 2026, at the Indigo Ballroom in the Hilton Bayfront .
The panel will feature appearances by Noah Reid, Carrie-Anne Moss, and Clark Backo, where they are expected to discuss the filming process in Ontario and British Columbia . Although Hudson Williams is not currently slated for a live appearance at the panel due to filming commitments elsewhere, production insiders suggest a special video message from the actor will be screened for the audience . Most importantly, the official teaser trailer is set to make its world debut during the session .
Impact and Representation
The casting of Hudson Williams in Yaga continues a trend of rising stars from the LGBTQ+ cinematic space moving into mainstream genre-bending roles. For many fans of Heated Rivalry, Williams represents a new generation of performers who are comfortable navigating both queer-centric narratives and broad-market thrillers without losing their identity in the process .
The series itself has garnered praise for its inclusive approach to storytelling. Creator Kat Sandler is known for her sharp, witty, and often subversive take on traditional tropes, and Yaga appears to be no exception . By centering the story on the disappearance of a character played by an actor with such a strong connection to the LGBTQ+ community, the show potentially explores themes of isolation, hidden identities, and the feeling of being "othered" within a small-town setting.
Production and Distribution Details
Yaga is a co-production between Bell Media’s Crave and AMC Networks. While Crave will be the exclusive home for the series in Canada, AMC+ has secured the exclusive streaming rights for the United States . This partnership underscores the high level of confidence both networks have in the project's global appeal.
Filming for the first season’s eight episodes concluded earlier this year, with post-production currently being finalized to meet a late 2026 release window . While a specific premiere date has not yet been confirmed, the official announcement is expected during the SDCC panel on July 25 .
As San Diego continues to buzz with the energy of Comic-Con, the looming image of Hudson Williams over the Gaslamp Quarter serves as a reminder of the power of visual storytelling and the growing influence of diverse voices in the thriller genre. Whether *Yaga* will deliver on its promise of ancient magic and modern mystery remains to be seen, but for now, the first-look images have successfully cast a spell on its audience.
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